What is Potomac Tech Wire?
Potomac Tech Wire is a free daily email newsletter that summarizes the business of technology in the Washington, D.C. and Baltimore areas. Every business day, readers rely on us for a quick, objective briefing of the area’s top tech-related stories. It is widely considered a “must read” publication by the D.C. area technology community.
What types of advertising options does Potomac Tech Wire offer?
—Prime Placement Ad Package (includes graphic ads)
—Job postings (classified text ads)
—Event listing (classified text ads)
—Services listing (classified text ads)
Who reads Potomac Tech Wire?
–12,500 opt-in subscribers daily
–Approximately 6,000 web visitors per month
–85% of Potomac Tech Wire’s readers live in Washington D.C., Maryland, and Virginia.
Employment Level of Readers:
–10% technical staff
Industry of Readers:
–50% technology firms
–20% service providers (lawyers, accountants, consultants)
–10% venture capitalists, investment bankers/managers
–5% public relations/journalists
What placements do the various advertising types — classified ads and prime placement ads — receive on the newsletter?
1. Classified Ads, which are text, feature the ad’s title at the top of the newsletter just under the main headlines. The complete text ad appears after the Briefly Noted section. Click here to see a sample newsletter showing the location of the classified ads attributes on the newsletter (The red arrows show the location of the classified ads).
2. The Prime Placement Ad Package provides a banner graphic at the very top of the newsletter, a sponsorship title line with url just under the masthead, another title in the news headline list, a text ad in the middle of the newsletter, another text ad in the classifieds section, and the banner graphic at the bottom of the newsletter. This provides great exposure for one day, with the ad featured throughout the newsletter.
There is one Prime Placement Package per day on the newsletter. It is priced on a “per day” basis.
Click here to see a sample newsletter with the various placements for the prime placement ad.
If you have any questions, please email us at firstname.lastname@example.org or call 301-656-0057.
What are the advertising rates?